Perhaps your bank is thinking of dipping its toes into the waters of TikTok and becoming a "finfluencer" (financial influencer). What kind of content creation gets traction? "Explainer videos work well," said Eric Cook, chief digital strategist at WSI in Prudenville, Mich. You can provide information to viewers, and they won't feel judged, he said. People then become familiar with the banker and bank and form an emotional attachment to them. Links in the notes can then direct viewers back to the bank's website for a PDF they can print or a graphic they can download.
