Twin Cities-based Fidelity Bank rebrands

Edina, Minn.-based Fidelity Bank has rebranded to Scale Bank. .According to the $560 million bank, the name change came as "bank leadership believed it was time for a distinct and compelling brand identity reflecting customers' aspirations for growth and the bank's own goals." .The rebranding will not change bank ownership, leadership or staff. ."The name Scale Bank says so much about how we build relationships with our clients, support our employees in their careers, and manage our business operations," said President and CEO Todd Williams. "Our clients are on a journey of growth to build their businesses and fulfill their visions of success. We want our name to reflect what our clients value and what we promise to deliver."