SHAZAM customers can add photo to their card

Starting next month, bank customers who use a SHAZAM debit card will be able to customize their card with a photo of their choice. A new product called myPic Studio will make this possible.. "Personalized debit cards have a proven track record of increasing card usage and loyalty," said Mike Hollinger, SHAZAM President and CEO. "Cardholders feel more connected to their personalized cards and use them more.". Personalized debit cards generate a 10 percent to 20 percent increase in monthly transactions, resulting in an approximate revenue increase of $45 annually. In addition to increasing revenue, the cards also attract new customers, increase card activation rates, and help to retain customers.. SHAZAM myPic Studio uses a web-based application, developed by Serverside Group, with an online interface that blends seamlessly with the financial institution's brand and web site. The program supports MasterCard® debit, Visa®debit, and traditional ATM cards. myPic Studio is flexible, offering three program options to choose from: edge-to-edge photo, two-inch photo, and one-inch identification photo.. "SHAZAM believes firmly in providing the products and services that help our community financial institutions compete in the marketplace," stated Hollinger. "SHAZAM myPic Studio is technology that will drive debit card usage and cardholder loyalty for our participants."