Greenwoods State Bank promotes Hegenbarth to president

Lake Mills, Wis.-based Greenwoods State Bank promoted James Hegenbarth to president. He succeeds Rob Cera, who now serves as co-CEO with Bill McDonald. .Hegenbarth has more than 30 years of experience in community banking, strategic development and civic engagement. Hegenbarth, who has an economics degree from the University of Wisconsin-Madison, started his career in 1991 as a credit analyst with what is now U.S. Bank. He then returned to Madison to oversee the business banking group at Park Bank, and he was named president and CEO in 1998. He has since led the bank’s growth to $1.5 billion in assets from $150 million, with record earnings from 2020-22. Hegenbarth has served on the board of the Wisconsin Bankers Association, and is the vice chair-elect of the Federal Home Loan Bank of Chicago. “Jim is a respected and forward-thinking leader whose expertise, vision, and values align perfectly with our mission,” Cera said. “This promotion is not only a recognition of Jim’s contributions, but creates a clear succession for leadership within Greenwoods that will reinforce our focus on the communities and customers we serve in our local markets.”