Sparta, Mich.-based ChoiceOne Financial Services and its subsidiary ChoiceOne Bank hired Liz Shoemaker as vice president, commercial loan officer..Shoemaker has 13 years of experience in retail and business banking at a regional bank, most recently as a business banking relationship manager. Shoemaker has a Bachelor of Arts degree in business management from Western Michigan University, Kalamazoo. ChoiceOne hired Rossi Fifelski to be Grand Rapids branch manager. The $4 billion bank also announced five promotions, including: Kelly Andry to assistant vice president, credit analyst team lead of the west market. Christopher Dickinson to AVP, credit analyst team lead in the central market. Melissa Hopkins to AVP, credit analyst team lead for the east market. Kevin Smith to AVP, credit analyst team lead for the west market. Dave Stahl to AVP-private banker in the central and east markets. “These bankers are experienced leaders in financial services, as well as their individual professions, which are all necessary and valuable as we continue to grow our community bank franchise throughout Michigan,” said ChoiceOne President Michael J. Burke. “In addition, they each wholeheartedly support our mission to provide superior service, quality advice and show utmost respect to everyone we meet.”