Green Bay, Wis.-based Associated Bank appointed Abhishek Vaidya as senior vice president and chief analytics officer. .Vaidya brings more than two decades of banking experience to the role, most recently as senior director and head of U.S. campaign analytics & contact optimization at BMO Harris Bank in Chicago.Vaidya’s appointment “reflects our commitment to harnessing the power of data to advance our business strategy and growth,” said Chief Product and Marketing Officer Bryan Carson. “His extensive record in driving measurable results through advanced analytics will sharpen our decision-making, enhance our marketing effectiveness and deliver greater value to both our customers and our shareholders.”Associated Banc-Corp has $44 billion in assets and nearly 200 locations across Wisconsin, Illinois, Minnesota and Missouri.
