How mid-market banks can measure branch profitability

BankBeat branch stock image
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Traditionally, the branch where a customer opens an account receives credit for that customer's business. But what about scenarios where a customer opens an account, say near where she works, but primarily does transactional banking at a branch near where she lives? What if she changes jobs and now banks at a different branch near that new location? For long-standing customers, should business from a single person end up divided across multiple branches where accounts were opened? Should all business from that person be credited to the branch where the first account was opened?  

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