Every community banker I’ve coached eventually says the same thing: “We can’t compete with Chase on technology, rates or marketing budgets.”
They’re right. And they’re answering the wrong question.
The question isn’t how to beat big banks at their game. The question is why customers leave a bank that knows their name, understands their business, and can make a loan decision in 48 hours—to go sit in a queue at a call center. The answer is almost always this: The relationship stopped being real.
