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Editor’s Note: BankBeat reached out to 15 marketing professionals to ask how they manage today’s marketing challenges and learn how they make the most of today’s opportunities. This is the final in a three-part series capturing their responses. The first and second parts of the series were published online May 1 and May 8, respectively.
Technology, including social media and AI promise to be an equalizer for marketers, allowing small banks to achieve big reach — if that’s their goal. Marketers are using AI cautiously, if at all.